Copy Writing

Writing web copy is a specialised skill. Even firms who have copy writing experts for print campaigns often find it challenging to do an effective job writing for the Web.

Why is that? Because the Web is an entirely different medium than print or broadcast.

Most visitors to a web site are seeking information, services, or products, and they expect to be able to find what they need quickly. They don’t want to feel confused, lost, bored, or be sold to—in fact, the more they are sold directly, the less they’re inclined to buy.

The way people read websites is very different to how they read the printed word. Writing copy for a website is a professional skill, yet it’s a job often left to someone within the business, who may well understand the organisation but who won’t necessarily know the best way of presenting internet-based information.

This issue is often the cause of delays in website projects and design - and subsequently the cause of lost revenue.

Writing Web Copy
Writing good web copy is about getting your point across in as few words as possible. It also involves carefully structuring and signposting information, and creating a copy style that’s right for the business and right for the medium.

The Internet often causes information overload. Research shows that people visiting websites won’t spend time reading lengthy screens of text, so we ensure content is easy to scan, simple and succinct.

We can help
We provide editing services to make your brochure copy appropriate for a website, as well as original copywriting services by professional web writers with specialist market sector expertise.

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